Younger employees prioritize ‘purpose’ of work before pay, benefits: report

Younger generations value interesting work, continuous learning and work-life balance over pay and benefits, according to a new report by consultancy and marketing agency Lovell Corp.

The report, part of a research study conducted in partnership with the University of Guelph, aims to provide insights into the career aspirations, work values and career priorities of millennials and generation Z, with an emphasis on how employers can better attract, retain and engage these younger generations.